The Roch J Journey

My journey in the clothing and textile industry started in 1995, where fashion designing was my passion, but I shortly noticed that my purpose was to design and manufacture swimwear. In the interim of this journey I started to manufacture for many known brands and companies, followed by mentoring young and upcoming designers that wanted to see their designs taking life in this vast growing industry, to witness the growth of these young designers always motivate me to do more and be more.

I been fortunate to travel abroad to countries such as China, Korea & Dubai to be inspired on how to make full beautiful costumes and to source in raw materials, trim etc.

Through out this journey my husband Andrew has been my pillar of support and strength while our boys Kirk and Chad were running and playing around in the office, while I was designing…seeing them grow up was reason enough to push forward with my vision of #RochJSwimwear

Designing swimwear that fits the body perfectly is such an amazing feeling, knowing I was able to visualise it and create it ,followed by heart felt compliments from those who wear it, as I would say it’s like the ocean meets the soul…where you connect with life to be free and happy.

#RochjSwimwear is my life and joy, to be able to see it grow over the years through social media influencers to music video productions, big companies and the individuals this is what I live for.

The Founder

Rochelle Joseph


I have known Rochelle for close on to 25 years. We both worked together in my first entree to fashion in the 90’s. Her passion, dedication, talent and loyalty is unsurpassed in an industry where these qualities are hard to come by. She has produced some of the most sensational pieces for my collections over the years. I have the deepest respect and love for her.
Gavin Rajah,

In my two years of outsourcing my costume production from RochJS I have received nothing but countless number of compliments emphasizing the quality of the gourmets manufactured by RochJS and that has helped me build great trust in my customers who always coming back for more. What keeps me coming back to RochJS for supplies is the person to person relationships Rochell and staff form with thier customers and the secrifies that they sometimes have to make to keep their customer satisfied with their service.

Rochelle is one of the best designers/product developers/manufacturers within the swim/activewear trade.  She & her team enjoy a challenge and always strive to deliver the best quality work possible.  I enjoy working with her as she has a positive work ethic and she is very knowledgeable.
Stephen Van eeden,

Often I am asked if Rochell is family or a sibling of mine, I laugh it off everytime and joke about it and say yes,until I explain it’s plain coincidence or fate.
I met Rochell a few years ago when I was called to do a bikini brand photoshoot for her…since then we became a team to deal with. Her character to detail and her love for her brand stands out above all, over the years she has become that of a victorious woman.
Her own private and personal goals she has been reaching and accomplishing has been setting the new standards in her life…the goals before she is 50. Through our recent shoots projects she has been hands on to assist where possible showcasing her generosity and love to see others grow within their small businesses…thus as a manafacturer she have assisted many upcoming designers,yet within this year of 2020 the Covid19 pandemic hit all of us hard and she opted to make clinical masks and buffs to eliminate the spread of the virus does at a minimal fee. We have become like family not only do we carry the surname but the passion to push each other forward.
She is a mentor and a trend setter,a dreamer and a go getter,she goes above and beyond her limits to not only deliver quantity but also that of quality. Recently my company models were featured in an international music video,on that I shared with her the vision and in less then 4 days she had 10 costumes ready to go…myself and the production management from Crewing Cape Town was totally impressed by her talent and turn over time to deliver.
I salute this beautiful boss lady Mrs Rochelle Joseph

Jonathan Ray Joseph, Director - Unlimited The Movement

I started working with Rochelle in 2014 and it has been an absolute pleasure walking this journey with her and her team! Over the years, they have always provided top quality swimsuits and gone out of their way to accommodate me. Rochelle and her team are always enthusiastic when exploring new designs and patterns, even when my ideas have been fairly outrageous. They do everything with a smile and I am so grateful for their flexibility, whether its small orders or super tight deadlines – they make it happen! Rochelle, Andrew & their team have become like family to me and I look forward to many more years of working together.
Julia Buchanan, Cape Town